Sustainability is ensuring we meet the needs of today without compromising the future. For organisations it is specifically about building brands today that add environmental, economic and social value. Therefore it is vital that we prioritise longterm sustainable investments in our businesses, staff, clients and communities. It is no longer about looking elsewhere or simply doing no harm, it is now critical to do all the good that we can.
Development has become our collective responsibility.
In light of the global Coronavirus (Covid-19) outbreak, strong mission driven organisations ought to focus more on creating long lasting societal value.
This is with the understanding that profit is a means to an end and not necessarily the end. Now more than ever before, brands have an opportunity to increasingly focus strategy on sustainability to safeguard the society and environment as well as to ensure both the survival and future success of generations to come.
Our Top Tips
Invest in the health and wellbeing of your families, friends and colleagues.
Limit the amount of waste by reusing and recycling wherever possible. Something may not be useful for you but it doesn't mean it is not of use, perhaps in different form, to another person.
Partner with local organisations on various sustainable CSR initiatives such as up-skilling for women and young people, improving public facilities and sharing life changing information.
Thinking sustainably is not just great for the viability of your organisation but also results in longterm positive outcomes for the societies impacted. Get involved in some of our community based sustainability programmes by emailing info@kunashefoundation.org
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